Google Ads (PPC) to Locate Chiropractic Patients Quickly

Looking for a faster way to produce quality leads? Let us help you boost your client’s leads in the next 45 days.

What is Google Ads?

Google Ads (formerly Google AdWords) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential patients at just the moment they’re ready to take action.

  • We start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
  • Next select the geographic area where your ad should be shown. It can be a small radius around your clinic or much broader, like cities, states, or entire countries.
  • Finally, craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

Google Ads

Google Ads (also known as Adwords, Paid Search, & PPC), is your ability to “rent” the top spot on a page for a given keyword instead of owning it organically. Understandably, this can get quite expensive as other businesses bid against you to hold that top spot as well. We know the struggle you may have faced investing so much, only to receive so little for your ROI. Our PPC campaigns were built to test & optimize around each keyword set to ensure the highest quality clicks and conversions are taking place. Retargeting visitors from the website through display ads in search is included in our campaigns are launched.

Setup

**Pricing varies by number of campaigns. See menu below.

Landing Page Add On

Monthly Management

Basic

Adspend less than $1,000/month

Advanced

Adspend less than  $1000 – $2500/month

Pro

Adspend over $2501/month

Expectations

  • Website Access, CID, Intake Information & Virtual Onboarding complete & received  mark “Day 1” in our process timeline or this will result in delays from the time of checkout. 
  • A well converting landing page is required unless a new landing page is purchased. 
  • Landing page development can take up to 4-5 business days. 
  • Business owner understands that Google Adwords cost per click is based on the current auction bids and are subject to change within their set budget. 
  • Initial campaign Key Performance Indicators (KPIs) for dialing in strategy include an increase in clicks and CTR often prior to lead performance increasing (this a good sign we’re on the right track). 
  • Campaign may take up to 45 days for a dialed in strategy if the ad account is brand new (conversions likely happen while this is warming up). 
  • Adwords account must be established and credit card for spend added prior to onboarding or this may result in delays. 
  • If a prior campaign was run, the negative keyword list and campaign history should be provided for analysis. 

Can I expect my campaign to be successful overnight?

Probably not — it takes time to see which ads work best. To help, Google’s Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results. Your exact ramp up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.

Grow Your Business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for chiropractic services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable patients.

DRIVE WEBSITE VISITS

Grow online appointments or build a mailing list with online ads that direct people to your website.

GET MORE PHONE CALLS

Increase patient calls with ads that feature your phone number and a click-to-call button.

INCREASE CLINIC VISITS

Get more patients in the door with business ads that help people find your chiropractic services on the map.

SET A BUDGET CAP

Set a budget and we will never spend more than your monthly limit.

PAY FOR RESULTS

Only pay for ads when patients take action, like clicking your ad to visit your site or call your clinic.

FLEXABILITY

We can adjust your advertising to maximize your ROI budget to what shows that is working verses not working. Google Analytics helps here.

Your Ad Spend: You’ll only pay when your patients take action, like when they click your ad to visit your website or call your clinic.

We will set you up for success, and monthly we’ll provide reports and insights so you can track your ad’s performance and costs.

Questions On Google Ads…. Let Us Know

Google Ads Questions? Please fill out this form and we will get right back to you with answers.