Google My Business (GMB) also known as Google Business Profile is an effective marketing tool that your chiropractic clinic can use to increase your online visibility, connect with patients, and direct new patients right to your door using Google Maps. This is a free platform that allows you to market your business to anyone who is searching locally without doing traditional onsite SEO.
Many businesses keep themselves relevant on Google to find potential patients through weekly google posts which contain updated profile information. The posts are a feature that Google deems necessary to update people through short articles about events and occurrences in one’s chiropractic clinic. These posts all link back to your website creating a holistic cycle of omnipresence.
If GMB is unfamiliar territory to you, let us help you out. Our GMB experts can help you optimize your Google listing, expand your clinic’s digital footprint, and boost local rankings. We can optimize all features of your GMB so that you can have a competitive edge and gain traction in today’s competitive Google map listings.
GMB can benefit your chiropractic clinic in various ways, including:
GMB is the only avenue through which you can get into the local 3-pack. When you search for a local business in Google, the first top three listings are the 3-pack and are based on GMB. Being in the 3-pack can help get your clinic name out there and capture the attention of patients looking for your services.
GMB makes it easy to get reviews. It makes it easy to write reviews, which patients use to decide where they will receive chiropractic care. Did you know that just five 5-star reviews can boost your rankings alone? Getting reviews generated on your GMB profile is the most important post-care marketing outreach you can do.
GMB allows you to add new photos regularly to make your profile more attractive. You can add photos of your services or team to show your clinic off. This allows new patients to get a sense of the environment and feel comfortable scheduling their first appointment.
You can use your Google My Business profile to post special offers and upcoming events. Special offers attract new and existing patients without them ever seeing your website first. This is a great place to capture someone's attention.
GMB displays your contact information, location, business hours, and website. This is information that your patients need and want, and GMB makes it easy to find it all in one place.
GMB is like a digital phonebook for local clinics. Instead of digging in the yellow pages, GMB positions your practice for people who might be searching “chiropractor near me” to find the closest Chiro. Certainly being seen in your local area is great, but there are some additional benefits to GMB outside of visibility alone.
For starters, a GMB listing can drive more traffic to your website. By placing your website address in the profile itself, you can get quick clicks to your website which will increase organic traffic. A GMB listing can reel in up to 35% more website clicks.
Secondly, a GMB listing helps you rank higher in search engines. Like you and I, Google has a job to do. Even though it may feel like Google is working against you at times, it wants to tell patients about your clinic because its main job is to provide searchers with valuable information. You will rank higher on Google maps when you supply accurate and quality information on your GMB profile. Additional actions include direction requests and GMB messaging.
Setting up a GMB account is easy and requires minimal maintenance once it is up and running. If you are busy with your clinic, you can count on Chiro Digital Marketing Pros to help with GMB. We can help you set up a Google My Business profile to create a good first impression and make prospective patients want to learn more about your services.
Jump start your SEO campaign or add on to what you’re already doing with this unique package. This package will focus on your map listing and report each month on performance. Each campaign is specific to a unique location so be sure to purchase as many as you need!
**This service does not include a monthly reporting call, but does include a reporting dashboard
The GMB listing provides visibility to your clinic in front of people searching for your services and your contact information. In addition, this free tool from Google lets you post your company name, location, phone number, address, blog, directions, hours of operation, and a link to your website. Don’t make it hard for people to find you and take action; ensure your information is complete and accurate.
At Chiro Digital Marketing Pros, we can optimize your GMB listing to reach your local audience, post new content to drive traffic to your site, and build high-quality links relevant to your content. Feel free to call us at (888) 298-2728 or email us at Brian@chirodigitalmarketingpros.com for more information about our services.